The New Wheel
The New Wheel is a wonderful retail store in San Francisco that specializes in electric bikes. They don't only specialize, they deeply believe that ebikes are the future and can transform cities and lives. Taking a classic approach to catalog design and interjecting the voice of TNW’s owners Brett & Karen who were themselves inspired by Roosevelt's New Deal, we were able to create an impactful book that is packed with knowledge, personality and of course, bikes.
Creative Direction: Brett Newman
Design: Olivia Ward