In a developing cultural shift, athletic culture in Kuwait is taking off. Suffix, an emerging events and sports management company, was ready to grow with this movement and needed a new brand language that had room for their ambitions. Hybrid worked to capture the essence of sport from the individual's perspective taking inspiration from training, personal motivation, sports trackers and all the ways we challenge ourselves through sport. The result is a dynamic and energetic brand that brings aspirational sport to a burgeoning sport culture, hungry for the freedom and emotion athletics can deliver.
Creative Direction: Caleb Kozlowski and Brett Newman
Art Direction: Olivia Ward
Design: Mark John Mangayayam